I just finished reading an interesting article on Women In Business – and GREAT NEWS! women feel they are doing exceptionally well. According to the NAWBO’s (National Association of Women Business Owners) survey taken Feb. 2013 were quite optimistic ( about 66%) about the year ahead and 81% are optimist about their business’ overall performance in 2013.
Women Business Owners (WBO) find the biggest challenge in reaching new customers. They are embracing modern tactics such as social media and SEO (Search Engine Optimization) as a key marketing strategy. Nearly one-half of WOB feel that traditional channels such as print.
Take a look at The State of Women-Owned Business Infographic. The WOB focus for Marketing in 2013:
- 85% Website
- 71% Social Media
- 69% SEO
- 44% Mobile
- 31% eCommerce
44% Consider Social Media Marketing (SEM) and Search Engine Optimization (SEO) the future of small business Marketing.
The most valuable to the companies bottom line:
- 87% Website Design and Maintenance
- 75% Social Media Marketing and SEO
- 66% e-Mail Marketing
Take action and step up into the modern age of technology! Let us help you with your website design and online marketing today!
To learn more about NAWBO, visit NAWBO.org